Many nonprofits need social media training – they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified. Unless you study Facebook, Twitter, Pinterest. Google+, etc. on a regular basis you may not realize that the best practices that worked six months ago have evolved and some simply don’t work anymore at all. Social media is time consuming and if you aren’t doing it right, you’re wasting your time.
I spend 50-60 hours a week studying nonprofits and social media and even with that level of absorption I still have regular “Aha!” moments where I realize I have been doing something wrong or misunderstood a functionality or tool set…
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